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Benefits of ‘added value’ cosmetic procedures

Question: You recommended Bellafill™ for my hollow cheeks and Infini™ for my sagging, wrinkled skin. These procedures are expensive. Why have a more costly procedure when cheaper fillers and lasers are available that many people use?

Answer: Procedure costs are naturally an important consideration for most of us. When looking at costs, you want to be sure you are not comparing apples with oranges. Rather than focus only on dollar amount, ask what the “added value” benefits are of a procedure that does more than its counterparts.

One example of “added value” is the costs of a Kia vs. BMW. While Kia costs much less, BMW comes with many extra features. BMW also has a strong warranty plan for covering many service costs, not to mention free loaners when your car is in the service shop. While you pay more for BMW, the added benefits can outweigh higher retail price.

This “added value” concept also applies to Bellafill. A woman had three syringes of Juvederm™ by another surgeon in each cheek. She spent $3,500 on six syringes that may last a year. She was thrilled to learn that for $5,250, the same areas can be treated with Bellafill for a long term result without the yearly maintenance.

“Added value” is also true for Infini. While $4,950 for a full face/neck Infini treatment series may seem high, Infini softens wrinkles, lines, large pores and rough texture on the skin surface. Additionally, Infini tightens and lifts sagging face and neck skin. The alternative would be to have two lasers, CO2 for skin resurfacing and Ultherapy™ for tightening, costing about $7,500.

Many less costly procedures may either not be as effective or not of lasting duration. Consulting with a board certified Facial Plastic Surgeon who can advise you on costs as well as “added value” benefits is key.

 

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